Creative writing is an integral part or a creative process. Being able to communicate a visual critical analysis, and explore the semiotics beyond the visual surface of what is presented to us is critical to understanding the core truths and representations behind what is presented to us. Formulating and deconstructing my own perspective on a visual image, new collaboration or collection of an aspiration brand is a process i find hugely satisfying and interesting to get lost in the process of. Here are a selection of my takes on topics of my personal interest.